Imatge de Marca

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Imatge de Marca

Arranz, Joan Carles
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URI: http://hdl.handle.net/10256.1/4178
Date: 2016-02-17

Abstract

Conferència a càrrec de l'enginyer industrial, Joan Carles Arranz, de l'ETSEIB-UPC, de MBA (EADA) i consultor especialitzat en estratègia i branding sobre els conceptes bàsics del que és gestionar una marca: els requisits, els principis i els errors
Rights: Attribution-NonCommercial-ShareAlike 3.0 Spain
         

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